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The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joel Glenn Brenner, ISBN 0767904575 Summary
Examines one of the most bitter rivalries in American business
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Full Description
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joel Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
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